Meet Coach Billy

Built Through
Transformation.

Certified personal trainer, nutrition coach, and wellness coach specializing in weight loss, strength, sustainable habits, and whole-person transformation.

Coach Billy of Iron Forge Company
Founder • Coach Billy Carothers
The Story Behind the Coach
150+ Pounds Lost
NASM Certified Personal Trainer
CNC Certified Nutrition Coach
CWC Certified Wellness Coach

My Journey

I Know What It Feels Like
to Start Over.

NASM certification logo
Certified Through National Academy of Sports Medicine

My journey into health and fitness did not begin because I had always been in shape. It began because I knew what it felt like to struggle with my weight, lose confidence, and feel trapped in habits that were no longer serving me.

At my heaviest, I weighed more than 360 pounds. Changing my life required more than finding a diet or following a temporary workout plan. It required learning how nutrition, movement, mindset, consistency, and accountability work together.

Through that process, I lost more than 150 pounds and discovered that sustainable transformation is not built through perfection. It is built by making better decisions repeatedly, learning from setbacks, and continuing forward even when motivation disappears.

That experience became the foundation of Iron Forge Company and the reason I became a certified personal trainer, nutrition coach, and wellness coach. Today, I use both professional education and lived experience to help others create realistic changes that fit their lives and support long-term success.

The Transformation

Not a Quick Fix.
A Life Rebuilt.

These photos represent more than physical change. They represent the habits, setbacks, discipline, and decisions that ultimately reshaped my health and my future.

Coach Billy before his weight-loss transformation
Before The Starting Point

A moment that reflects where the journey began not where it had to end.

150+ Pounds Lost

Built through consistency, education, and discipline.

Coach Billy after his weight-loss transformation
After The Work Continues

Transformation is not a finish line. It is an ongoing commitment.

My Coaching Approach

Experience Informs It.
Education Strengthens It.

01

Meet You Where You Are

Your coaching begins with your actual life, experience, challenges, and starting point—not an unrealistic expectation.

02

Build Sustainable Habits

The goal is to develop repeatable actions that support progress long after a temporary burst of motivation has passed.

03

Teach, Not Just Direct

You will learn the reasoning behind your nutrition, training, and wellness strategy so you can make confident decisions.

04

Forge the Whole Person

Physical results matter, but so do mindset, confidence, resilience, energy, and your ability to keep moving forward.

Continue the Journey

Experience
the Forge.

Explore Coach Billy's programs, services, and ways to begin your transformation.

Iron Forge Company

Experience Forge

Transformation Starts Here

THE ANVIL
$249.00

Nutrition Coaching

"Strong bodies are built one choice at a time."

Perfect For
Weight loss, muscle building, improving nutrition, and learning sustainable eating habits.

249.00/Monthly

Includes

  • Two 60-minute virtual coaching sessions

  • Customized nutrition strategy

  • Personalized calorie & macronutrient goals

  • Meal planning guidance

  • Grocery shopping recommendations

  • Dining out strategies

  • Weekly progress reviews

  • Unlimited text & email support

FORGE FORWARD
$249.00

GLP-1 Success Coaching

$249/month

Designed for individuals using GLP-1 medications who want to preserve muscle, maximize results, and build healthy habits.

Includes

  • Weekly 20 minute check-in

  • Nutrition planning

  • Protein optimization

  • Muscle preservation strategies

  • Exercise programming

  • Progress monitoring

  • Unlimited text & email support

THE FORGE
$549.00

Complete Transformation Program

"Where discipline transforms into lasting change."

The complete Iron Forge experience.

549.00/Monthly

Includes

  • Wellness Coaching

  • Nutrition Coaching

  • Personal Training

  • Four 60-minute virtual coaching sessions

  • Personalized workout program

  • Customized nutrition strategy

  • Weekly accountability coaching

  • Monthly progress evaluations

  • Priority scheduling

  • Unlimited text & email support

THE SPARK
$249.00

Wellness Coaching

"Every transformation begins with a spark."

Perfect For
Building healthy habits, creating routines, improving overall wellness, and developing long-term consistency.

$249/Monthly

Includes

  • Two 60-minute virtual coaching sessions

  • Comprehensive wellness assessment

  • Personalized wellness action plan

  • Habit-building strategies

  • Weekly accountability check-ins

  • Monthly progress review

  • Program adjustments as needed

  • Unlimited text & email support (Monday–Friday)


THE HAMMER
$249.00

Personal Training Coaching

"Strength is forged through consistent effort."

Perfect For
Building muscle, increasing strength, improving fitness, and developing confidence in the gym.

249.00/Monthly

Includes

  • Four 30-minute virtual weekly progress reviews

  • Customized workout program

  • Progressive overload programming

  • Exercise instruction and demonstrations

  • Workout modifications

  • Unlimited text & email support

IRON FOUNDATIONS
$599.00

8-Week Beginner Transformation

"Build your foundation before you build your strength."

Includes

  • One 60 minute consultation

  • Eight 45 minute coaching sessions

  • Beginner workout program

  • Nutrition guidance

  • Weekly accountability

  • Progress tracking

  • Unlimited text & email support

20- Minute Discovery Consultation with Coach Billy
$25.00
Limit 1 per order

Take the first step toward building a healthier, stronger, and more balanced life. This 20-minute consultation is designed to help us get to know each other, discuss your goals, and determine how Iron Forge Company can best support your journey.

During this call, we'll talk about your current challenges, where you want to be, and which coaching program or service best fits your needs. You'll have the opportunity to ask questions, learn about the F.O.R.G.E. Method™, and leave with greater clarity about your next steps.

What to Expect:

  • Discuss your health, wellness, or personal growth goals

  • Identify your biggest challenges and obstacles

  • Learn about available coaching programs and services

  • Ask questions and get expert guidance

  • Decide if we're the right fit to work together

No pressure. No obligation. Just a conversation focused on helping you move forward with confidence.

Duration: 20 minutes
Format: Phone or virtual consultation

60-Minute In-Person Personal Training (Orlando Area)
$75.00

Train one-on-one with a NASM Certified Personal Trainer during a 60-minute session in the Orlando, Florida area. Each workout is customized to your fitness level, experience, and personal goals, whether you're looking to lose weight, build muscle, increase strength, improve mobility, or enhance your overall health.

Every session focuses on proper form, progressive training, and accountability to ensure you train safely, efficiently, and with confidence while achieving lasting results.

What's Included:

  • One 60-minute one-on-one in-person training session

  • Available throughout the Orlando, Florida area

  • Personalized workout based on your goals and fitness level

  • Exercise instruction with proper form and technique

  • Strength, endurance, mobility, and functional fitness training

  • Progress tracking and workout adjustments as needed

  • Motivation, accountability, and expert coaching throughout every session

Perfect for anyone looking for hands-on coaching, individualized programming, and the support needed to build strength, improve fitness, and create long-term results.

Getting Started at the Gym: 90-Minute Personal Training Introduction
$100.00
Limit 1 per order

Build Confidence. Learn the Basics. Start Strong.

Walking into a gym for the first time can feel overwhelming—but you don't have to figure it out alone.

The Iron Forge Company Getting Started at the Gym Session is a personalized 90-minute introduction designed to help you feel comfortable, confident, and prepared to begin your fitness journey.

During this hands-on session, we will meet you at your gym and walk through the equipment, explain how machines work, review proper setup and technique, and help you understand how to navigate your fitness environment with confidence.

Whether you are brand new to the gym, returning after time away, or simply want guidance on how to use equipment correctly, this session gives you the foundation needed to start training safely and effectively.

What’s Included:

✔ 90-minute one-on-one gym orientation
✔ Guided walkthrough of your gym and equipment
✔ Instruction on how to properly use machines and basic equipment
✔ Overview of proper form, technique, and safety principles
✔ Understanding how to choose exercises based on your goals
✔ Answers to your questions about gym routines and training
✔ Confidence and knowledge to begin your fitness journey independently

Who This Is For:

This session is perfect for you if:

• You feel unsure walking into the gym
• You don't know how to use the equipment
• You need help creating confidence in the gym environment
• You are starting your fitness journey and want proper guidance
• You want to learn the basics before beginning a workout program

Custom Workout Plan
$100.00

Get a professionally designed workout program built around your specific fitness goal. Whether you're looking to lose body fat, build lean muscle, increase strength, improve endurance, or simply create a healthier lifestyle, this plan provides a clear roadmap to help you succeed.

Each program includes a structured training schedule with recommended exercises, sets, reps, and progression guidelines based on your goal. The plan is designed to be easy to follow, allowing you to train with confidence and consistency.

What's Included:

  • 45-minute one-on-one consultation to discuss your goals, experience, and training preferences

  • Goal-specific workout program

  • Weekly training schedule

  • Exercise selection with sets and reps

  • Progressive overload recommendations

  • Cardio recommendations (when applicable)

  • Rest and recovery guidelines

This is a self-guided program designed for those who want a customized workout plan without ongoing coaching or follow-up support.

60-Minute Grocery Store Tour & Nutrition Label Coaching (Orlando Area)
$100.00

Take the confusion out of grocery shopping with a 60-minute guided grocery store tour in the Orlando, Florida area. Learn how to confidently read nutrition labels, compare products, and make healthier food choices that align with your health and fitness goals.

This hands-on experience is designed to give you practical, real-world nutrition education while shopping. You'll gain the knowledge and confidence to navigate any grocery store and make informed decisions for yourself and your family.

What's Included:

  • One 60-minute guided grocery store tour in the Orlando, Florida area

  • Learn how to read and understand nutrition labels

  • Compare products to make healthier choices

  • Understand serving sizes, calories, protein, carbohydrates, fats, fiber, and added sugars

  • Learn what ingredients to look for—and what to avoid

  • Tips for grocery shopping on any budget

  • Personalized food recommendations based on your health and fitness goals

  • Q&A throughout the session to build confidence while shopping

Perfect for anyone who feels overwhelmed at the grocery store, struggles to understand nutrition labels, or wants to develop lifelong healthy shopping habits.

Custom Macro Plan
$100.00

Take the guesswork out of nutrition with a personalized macro plan designed specifically for your body, lifestyle, and fitness goals. Whether your goal is fat loss, muscle gain, improved performance, or overall wellness, your macros will be customized to help you achieve lasting results while enjoying the foods you love.

Your plan is built around your individual calorie and macronutrient needs, making it easy to fuel your body with confidence and consistency.

What's Included:

  • 45-minute one-on-one virtual consultation to discuss your goals, lifestyle, eating habits, and preferences

  • Personalized calorie and macronutrient targets

  • Customized protein, carbohydrate, and fat recommendations

  • Guidance on how to track your macros

  • Flexible nutrition approach that fits your lifestyle

  • Tips for meal timing and portion planning

This is a self-guided nutrition plan designed for those who want personalized macro recommendations without ongoing coaching or follow-up support.

Coach Billy

Forged Through Consistency.

Real stories from clients who committed to the process, trusted the coaching and started building stronger lives.

Certified Coach Personal Training Nutrition Coaching Wellness Coaching Weight-Loss Support
★★★★★
I’m so happy to see my results! I couldn’t have done it without you.
C
Chris Orlando, Florida
★★★★★
I never understood nutrition. I thought a smoothie was automatically healthy. Billy helped me understand calories and make better food choices.
K
Kevin D. Deltona, Florida

Your Next Chapter Starts Here

Ready to Become Our Next Success Story?

Every transformation starts with one decision.

Start Your Transformation

Individual experiences and results may vary. Coaching, personal-training and nutrition-education services are not substitutes for medical diagnosis or treatment.

Don't See What You're Looking For?

If you don't see a service that fits your needs, don't hesitate to reach out! Everyone's health and fitness journey is unique, and I'd be happy to discuss a customized solution tailored to your goals. Whether you're looking for something different, combining services, or simply have questions, let's connect and create a plan that works for you.

Your goals are unique your coaching should be too.